authID KaiaSoft Case Study

As companies continue to migrate to SaaS environments, they have the backbone, but not the ability to actually ideate and execute to the point of cloud-enabling their business. KaiaSoft manages the process of creating a SaaS presence for their clients from conception, design, construction and delivery. But as they have helped their customer base move to the cloud, they have also recognized the need for greater security in the face of evolving threats, as well as the expectation of a safer, more simplified user experience.

They also recognize other hurdles to frictionless onboarding:

• When applicants receive an email to finish a registration, more than half the time they never respond
• Spam filters that are set too strong often capture those “no-reply” messages which again means that users don’t get the opportunity to complete their onboarding journey
• The more steps you force a user to complete for onboarding, the more likely they never reach that last step

By partnering with authID, KaiaSoft provides a simplified user onboarding journey. Applicants provide a physical ID and a self-image at the outset, securing the sign-up experience with a friendly, frictionless flow, while providing confidence to the provider that the user is legitimate. By decreasing or eliminating unnecessary follow-up steps, authID also allows KaiaSoft’s SaaS customers to provide a more seamless onboarding process and capture more users without the drop-off caused by additional friction.

This secure, user-friendly solution is in keeping with KaiaSoft’s approach to delivering elegant SaaS ecosystems to their clients, who in turn need to provide a happy path for their own users, in order to grow their businesses in the cloud.